[{"id":415804850404,"handle":"all-products","title":"All Products","updated_at":"2026-05-30T07:01:20-04:00","body_html":"\u003cp\u003eExplore everything Genuine Tea has to offer, from premium loose-leaf teas and convenient tea bags to matcha and wellness blends. With favorites like Kato Matcha Summer Harvest and organic elderberry hibiscus, you’re sure to find the perfect tea to suit your taste. Elevate your tea experience with our full range of offerings.\u003c\/p\u003e","published_at":"2023-05-12T10:12:10-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":".01"},{"column":"type","relation":"not_equals","condition":"Gift Card"}],"published_scope":"global","image":{"created_at":"2024-09-15T23:50:17-04:00","alt":"All Products - Genuine Tea","width":1200,"height":1200,"src":"\/\/www.genuinetea.ca\/cdn\/shop\/collections\/all-products-269402.jpg?v=1726458617"}},{"id":466068865252,"handle":"best-selling-collection","title":"Best selling products","updated_at":"2026-05-30T07:01:20-04:00","body_html":null,"published_at":"2025-09-08T12:55:40-04:00","sort_order":"best-selling","template_suffix":null,"disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":416550944996,"handle":"kato-matcha-green-tea","title":"Matcha | Ceremonial Matcha Green Tea Powder – Genuine Tea","updated_at":"2026-05-30T07:01:20-04:00","body_html":"\u003cstyle\u003e\n .accordion-content {\n max-height: 0;\n overflow: hidden;\n transition: max-height 0.3s ease-out;\n visibility: hidden;\n }\n .accordion-content.active {\n max-height: 500px; \/* Adjust if your content is very long *\/\n visibility: visible;\n transition: max-height 0.5s ease-in;\n }\n .accordion-header {\n cursor: pointer;\n }\n\u003c\/style\u003e\n\u003cdiv class=\"max-w-4xl mx-auto py-8 px-4\"\u003e\n\u003cdiv class=\"mb-8\"\u003e\n\u003cp\u003eDiscover the essence of Uji, Japan in every sip of Katō Matcha – a collection of ceremonial-grade green teas that unite tradition and vibrancy. The Katō family has perfected the art of matcha for generations (they even play Mozart to the tea leaves as they grow, infusing each harvest with harmony!). As a result, this matcha yields a smooth, energizing brew with a rich umami sweetness and vivid jade hue. \u003cbr\u003e\u003cbr\u003eWhether you’re savouring the first flush of spring or the robust character of a summer harvest, you’ll experience unparalleled freshness and quality. We’ve included helpful brewing tips and each tin contains stone-ground tea packed with antioxidants and mindful energy – no jitters, just calm focus. All our Katō Matcha teas are 100% natural and sourced from revered Japanese tea estates, reflecting our commitment to purity and excellence. \u003cbr\u003e\u003cbr\u003e\u003cem\u003eEnhance your matcha ritual:\u003c\/em\u003e explore our \u003ca href=\"https:\/\/www.genuinetea.ca\/collections\/matcha-accessories\" title=\"Matcha Accessories\"\u003eMatcha Accessories\u003c\/a\u003e – from traditional whisks to artisanal bowls – to brew the perfect cup. Each product in this collection is a gateway to Japan’s tea heritage. Enjoy your journey through the world of matcha, one cup at a time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bg-white rounded-2xl overflow-hidden mt-8\"\u003e\n\u003cdiv class=\"px-6 py-8 md:px-12\"\u003e\n\u003ch2 class=\"text-3xl font-extrabold text-center text-gray-900 mb-8\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv id=\"faq-accordion\" class=\"divide-y divide-gray-200\"\u003e\n\u003cdiv class=\"accordion-item py-4\"\u003e\n\u003cdiv class=\"accordion-header flex justify-between items-center py-4 px-6 md:px-8\"\u003e\n\u003cspan class=\"text-lg font-semibold text-gray-800\"\u003eWhat is the difference between Katō Matcha Summer Harvest and Spring Harvest?\u003c\/span\u003e \u003csvg class=\"w-3 !h-3 !w-3 text-gray-500 transform transition-transform duration-300\" style=\"width: 12px; height: 12px;\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\n \u003cpath stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 9l-7 7-7-7\"\u003e\u003c\/path\u003e\n \u003c\/svg\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-content px-6 md:px-8 text-gray-600\"\u003e\n\u003cp class=\"pt-4 text-sm\"\u003eKatō Matcha Spring Harvest is known for its vibrant green color and rich, umami flavor, ideal for traditional ceremonial preparation. The Summer Harvest has a slightly bolder, more robust flavor profile, making it excellent for lattes, smoothies, and other culinary uses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-item py-4\"\u003e\n\u003cdiv class=\"accordion-header flex justify-between items-center py-4 px-6 md:px-8\"\u003e\n\u003cspan class=\"text-lg font-semibold text-gray-800\"\u003eWhat makes Katō Matcha \"happy Matcha\"?\u003c\/span\u003e \u003csvg class=\"w-3 !h-3 !w-3 text-gray-500 transform transition-transform duration-300\" style=\"width: 12px; height: 12px;\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\n \u003cpath stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 9l-7 7-7-7\"\u003e\u003c\/path\u003e\n \u003c\/svg\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-content px-6 md:px-8 text-gray-600\"\u003e\n\u003cp class=\"pt-4 text-sm\"\u003eThe Katō Family has a generations-old secret: they play Mozart to the tea leaves before harvest. This unique practice, along with their traditional cultivation methods, is what gives our matcha its distinctively vibrant and \"happy\" character.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-item py-4\"\u003e\n\u003cdiv class=\"accordion-header flex justify-between items-center py-4 px-6 md:px-8\"\u003e\n\u003cspan class=\"text-lg font-semibold text-gray-800\"\u003eHow do I prepare ceremonial-grade matcha at home?\u003c\/span\u003e \u003csvg class=\"w-3 !h-3 !w-3 text-gray-500 transform transition-transform duration-300\" style=\"width: 12px; height: 12px;\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\n \u003cpath stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 9l-7 7-7-7\"\u003e\u003c\/path\u003e\n \u003c\/svg\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-content px-6 md:px-8 text-gray-600\"\u003e\n\u003cp class=\"pt-4 text-sm\"\u003eTo prepare ceremonial-grade matcha, sift 1-2 teaspoons of Katō Matcha into a bowl. Add 2-3 ounces of hot water (not boiling, around 175°F or 80°C) and whisk vigorously in a 'W' or 'M' shape until a smooth, frothy layer forms on top. Enjoy immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-item py-4\"\u003e\n\u003cdiv class=\"accordion-header flex justify-between items-center py-4 px-6 md:px-8\"\u003e\n\u003cspan class=\"text-lg font-semibold text-gray-800\"\u003eIs Katō Matcha organic?\u003c\/span\u003e \u003csvg class=\"w-3 !h-3 !w-3 text-gray-500 transform transition-transform duration-300\" style=\"width: 12px; height: 12px;\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\n \u003cpath stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 9l-7 7-7-7\"\u003e\u003c\/path\u003e\n \u003c\/svg\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-content px-6 md:px-8 text-gray-600\"\u003e\n\u003cp class=\"pt-4 text-sm\"\u003eYes, our Katō Organic Matcha Powder is certified organic, ensuring it is grown without the use of synthetic pesticides or fertilizers. We also offer non-organic varieties that are cultivated using traditional Japanese methods.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-item py-4\"\u003e\n\u003cdiv class=\"accordion-header flex justify-between items-center py-4 px-6 md:px-8\"\u003e\n\u003cspan class=\"text-lg font-semibold text-gray-800\"\u003eHow should I store my Katō Matcha to keep it fresh?\u003c\/span\u003e \u003csvg class=\"w-3 !h-3 !w-3 text-gray-500 transform transition-transform duration-300\" style=\"width: 12px; height: 12px;\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\n \u003cpath stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 9l-7 7-7-7\"\u003e\u003c\/path\u003e\n \u003c\/svg\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-content px-6 md:px-8 text-gray-600\"\u003e\n\u003cp class=\"pt-4 text-sm\"\u003eTo maintain freshness, store your Katō Matcha in an airtight container in a cool, dark place, away from direct sunlight and moisture. For best results, we recommend refrigerating it after opening.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cscript type=\"application\/ld+json\"\u003e\n{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"FAQPage\",\n \"mainEntity\": [\n {\n \"@type\": \"Question\",\n \"name\": \"What is the difference between Katō Matcha Summer Harvest and Spring Harvest?\",\n \"acceptedAnswer\": {\n \"@type\": \"Answer\",\n \"text\": \"Katō Matcha Spring Harvest is known for its vibrant green color and rich, umami flavor, ideal for traditional ceremonial preparation. The Summer Harvest has a slightly bolder, more robust flavor profile, making it excellent for lattes, smoothies, and other culinary uses.\"\n }\n },\n {\n \"@type\": \"Question\",\n \"name\": \"What makes Katō Matcha \\\"happy Matcha\\\"?\",\n \"acceptedAnswer\": {\n \"@type\": \"Answer\",\n \"text\": \"The Katō Family has a generations-old secret: they play Mozart to the tea leaves before harvest. This unique practice, along with their traditional cultivation methods, is what gives our matcha its distinctively vibrant and \\\"happy\\\" character.\"\n }\n },\n {\n \"@type\": \"Question\",\n \"name\": \"How do I prepare ceremonial-grade matcha at home?\",\n \"acceptedAnswer\": {\n \"@type\": \"Answer\",\n \"text\": \"To prepare ceremonial-grade matcha, sift 1-2 teaspoons of Katō Matcha into a bowl. Add 2-3 ounces of hot water (not boiling, around 175°F or 80°C) and whisk vigorously in a 'W' or 'M' shape until a smooth, frothy layer forms on top. Enjoy immediately.\"\n }\n },\n {\n \"@type\": \"Question\",\n \"name\": \"Is Katō Matcha organic?\",\n \"acceptedAnswer\": {\n \"@type\": \"Answer\",\n \"text\": \"Yes, our Katō Organic Matcha Powder is certified organic, ensuring it is grown without the use of synthetic pesticides or fertilizers. We also offer non-organic varieties that are cultivated using traditional Japanese methods.\"\n }\n },\n {\n \"@type\": \"Question\",\n \"name\": \"How should I store my Katō Matcha to keep it fresh?\",\n \"acceptedAnswer\": {\n \"@type\": \"Answer\",\n \"text\": \"To maintain freshness, store your Katō Matcha in an airtight container in a cool, dark place, away from direct sunlight and moisture. For best results, we recommend refrigerating it after opening.\"\n }\n }\n ]\n}\n\u003c\/script\u003e \u003cscript\u003e\n document.addEventListener('DOMContentLoaded', () =\u003e {\n const accordionHeaders = document.querySelectorAll('.accordion-header');\n\n accordionHeaders.forEach(header =\u003e {\n header.addEventListener('click', () =\u003e {\n const content = header.nextElementSibling;\n const icon = header.querySelector('svg');\n\n \/\/ Toggle the clicked item\n if (content.classList.contains('active')) {\n content.classList.remove('active');\n icon.classList.remove('rotate-180');\n } else {\n \/\/ Close all other items before opening the new one\n document.querySelectorAll('.accordion-content.active').forEach(item =\u003e {\n item.classList.remove('active');\n item.previousElementSibling.querySelector('svg').classList.remove('rotate-180');\n });\n content.classList.add('active');\n icon.classList.add('rotate-180');\n }\n });\n });\n });\n\u003c\/script\u003e\u003c\/p\u003e","published_at":"2023-08-07T03:43:35-04:00","sort_order":"manual","template_suffix":"matcha-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Matcha"}],"published_scope":"global","image":{"created_at":"2024-09-15T23:50:15-04:00","alt":"matcha green tea powder image of Genuine Tea's Kato Matcha green tea powder summer harvest on a green background.","width":960,"height":1200,"src":"\/\/www.genuinetea.ca\/cdn\/shop\/collections\/all-matcha-683031.jpg?v=1750779824"}},{"id":466068832484,"handle":"new-collection","title":"New products","updated_at":"2026-05-30T07:01:20-04:00","body_html":null,"published_at":"2025-09-08T12:55:40-04:00","sort_order":"created-desc","template_suffix":null,"disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":415470026980,"handle":"all","title":"Products","updated_at":"2026-05-30T07:01:20-04:00","body_html":"\u003cp\u003eExplore everything Genuine Tea has to offer, from premium loose-leaf teas and convenient tea bags to matcha and wellness blends. With favorites like Kato Matcha Summer Harvest and organic elderberry hibiscus, you’re sure to find the perfect tea to suit your taste. Elevate your tea experience with our full range of offerings.\u003c\/p\u003e","published_at":"2023-04-01T07:45:31-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"% off)"}],"published_scope":"web"}]
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Innovating the Matcha Scene - Your New House Matcha
You probably have a House Espresso – what about a House Matcha? Since 2015, Genuine Tea has pushed the industry forward, from pioneering microground tea lattes in Canada to being the first company to bring in direct-trade matcha from the Katō family to cafés nationwide. Now, we’re introducing another first for us — and for the Canadian café scene: a Premium Grade, purpose-built matchablend crafted specifically for barista drink programs. Consistent, fairly-priced & delicious.
What do we mean by Premium Grade Matcha?
Barista Matcha is made from only spring harvest tencha. The tea leaves are shade grown for 30 days before harvest, deveined & de-stemmed, and then milled into a fine powder before being blended into our signature Barista Matcha. The tencha is grown in Guizhou and Kagoshima. The resulting flavour profile has notes of vanilla and a strong umami. The colour is a beautiful vibrant green that will really allow your latte to pop.
Why a Blend?
Baristas need more than just exceptional flavour, they need consistency, value, and performance. Just like your House Espresso, Barista Matcha brings all three together by blending:
Kagoshima, Japan – depth, umami, and flavour complexity
Guizhou, China – strong bodied matcha ideal for lattes
The result is a vibrant green matcha that whisks easily, tastes balanced hot or iced, and delivers a café-quality experience at a price point built for high-volume menus.
Brew better, leaving nothing behind. Our pyramid bags are made entirely from plant-based materials. Unlike conventional tea bags that contain up to 25% plastic, ours break down in commercial compost in under 90 days and never leach microplastics into your cup.
Zero Plastics
Made from non-GMO corn-based PLA
Compostable
Breaks down in under 90 days
Safe Brewing
No harmful microplastics
Whole Leaf Quality
Pyramid shape for best flavour
Whole Leaf Tea
PREMIUM WHOLE LEAF QUALITY
Whole leaf, whole flavour. Our loose leaf teas allow leaves to fully unfurl and release their complex notes. Hand-blended and packed in Ontario, we never use artificial flavourings or additives—just exceptional whole-leaf teas sourced directly from farmers.
Region: Kagoshima, Japan and Guizhou, China
