Genuine Tea Blog

How to Brew Hojicha, and Why It Tastes so Satis...

How to Brew Hojicha, and Why It Tastes Like That About 7 minutes to read Hojicha is the Japanese green tea most completely defined by what happens after the leaf...

How to Brew Hojicha, and Why It Tastes so Satis...

How to Brew Hojicha, and Why It Tastes Like That About 7 minutes to read Hojicha is the Japanese green tea most completely defined by what happens after the leaf...

House Matcha vs Premium Matcha: Why Cafés Shoul...

A house espresso and a rotating single origin is standard practice. Two matchas somehow is not. What the second tin actually costs, what to charge for it, and how to...

House Matcha vs Premium Matcha: Why Cafés Shoul...

A house espresso and a rotating single origin is standard practice. Two matchas somehow is not. What the second tin actually costs, what to charge for it, and how to...

Why 1% of Every Purchase Goes to the Canadian M...

What "Slow Down Unplug Drink Tea" means to us. We give 1% of every purchase to the Canadian Mental Health Association. Not 1% of profit, and not 1% in a...

Why 1% of Every Purchase Goes to the Canadian M...

What "Slow Down Unplug Drink Tea" means to us. We give 1% of every purchase to the Canadian Mental Health Association. Not 1% of profit, and not 1% in a...

Katō Matcha for Canadian Cafés: A Buyer's Guide

Tencha auction prices have more than doubled in the last year and allocations are tighter than they have been in years. A practical guide to buying matcha for a Canadian...

Katō Matcha for Canadian Cafés: A Buyer's Guide

Tencha auction prices have more than doubled in the last year and allocations are tighter than they have been in years. A practical guide to buying matcha for a Canadian...

Matcha vs. Energy Drinks: The Best Focus Drink ...

Katō Matcha pairs L-theanine and caffeine for sustained focus without the energy-drink crash. The research, the cost comparison, and which harvest to pick.

Matcha vs. Energy Drinks: The Best Focus Drink ...

Katō Matcha pairs L-theanine and caffeine for sustained focus without the energy-drink crash. The research, the cost comparison, and which harvest to pick.

How to Plan Your Cafe's Fall 2026 Drink Menu

A five-step fall menu planning guide for Canadian cafes: hero drinks, yield testing, bar workflow, occasion positioning, and the pre-Labour Day calendar.

How to Plan Your Cafe's Fall 2026 Drink Menu

A five-step fall menu planning guide for Canadian cafes: hero drinks, yield testing, bar workflow, occasion positioning, and the pre-Labour Day calendar.