[{"id":415804850404,"handle":"all-products","title":"All Products","updated_at":"2026-06-27T07:01:08-04:00","body_html":"\u003cp\u003eExplore everything Genuine Tea has to offer, from premium loose-leaf teas and convenient tea bags to matcha and wellness blends. With favorites like Kato Matcha Summer Harvest and organic elderberry hibiscus, you’re sure to find the perfect tea to suit your taste. Elevate your tea experience with our full range of offerings.\u003c\/p\u003e","published_at":"2023-05-12T10:12:10-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":".01"},{"column":"type","relation":"not_equals","condition":"Gift Card"}],"published_scope":"global","image":{"created_at":"2024-09-15T23:50:17-04:00","alt":"All Products - Genuine Tea","width":1200,"height":1200,"src":"\/\/www.genuinetea.ca\/cdn\/shop\/collections\/all-products-269402.jpg?v=1726458617"}},{"id":466068865252,"handle":"best-selling-collection","title":"Best selling products","updated_at":"2026-06-27T07:01:08-04:00","body_html":null,"published_at":"2025-09-08T12:55:40-04:00","sort_order":"best-selling","template_suffix":null,"disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":149859762266,"handle":"bulk-wholesale-tea","title":"Bulk Tea","updated_at":"2026-06-27T07:01:08-04:00","body_html":"\u003cp style=\"text-align: left;\"\u003eMore tea and less packaging waste makes for happy tea lovers and an even happier planet. Whether you need that extra boost in the morning, a little escape during your day, or a soothing blend to unwind before bed - you're sure to find the perfect hand-crafted tea here. \u003c\/p\u003e","published_at":"2019-10-03T16:22:47-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_title","relation":"contains","condition":"250g"},{"column":"variant_title","relation":"contains","condition":"500g"},{"column":"variant_title","relation":"contains","condition":"BULK"}],"published_scope":"global","image":{"created_at":"2024-09-15T23:50:28-04:00","alt":"Bulk Tea - Genuine Tea","width":1200,"height":1200,"src":"\/\/www.genuinetea.ca\/cdn\/shop\/collections\/bulk-tea-409814.jpg?v=1726458628"}},{"id":415829098724,"handle":"hojicha-tea","title":"Hojicha - Roasted Japanese Green Tea","updated_at":"2026-06-27T07:01:08-04:00","body_html":"\u003cp\u003eHojicha tastes nothing like the grassy green teas you might expect from Japan. This roasted green tea delivers warm, nutty, caramel-like flavours that feel more like a light coffee roast than a traditional cup of tea. Our hojicha tea is sourced from Uji, Kyoto and available in two formats: classic loose leaf and a fine microground powder for lattes and baking.\u003c\/p\u003e\n\n\u003ch2\u003eWhat Is Hojicha?\u003c\/h2\u003e\n\n\u003cp\u003eMost Japanese green teas are steamed and kept green. Hojicha takes the opposite path. After harvest, the tea leaves are roasted at high temperatures (150°C to 200°C), which transforms their colour from green to a warm reddish-brown and completely changes the flavour profile. \u003cstrong\u003eThe roasting process creates the same Maillard reaction that browns toast and caramelizes sugar, giving hojicha its signature nutty sweetness with almost no bitterness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe story starts in 1920s Kyoto, where a tea merchant with unsold surplus leaves decided to roast them over charcoal rather than let them go to waste. The result was so good it became its own category of Japanese tea. Today, hojicha is one of the most popular everyday teas in Japan, enjoyed from morning to evening because the roasting also reduces caffeine to a fraction of what you'd find in other green teas.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Our Hojicha Is Different\u003c\/h2\u003e\n\n\u003cp\u003eHere's something most hojicha brands won't tell you: the majority of hojicha on the market is made from bancha, a lower-grade tea harvested later in the season. It works, but the flavour tends to be flat and one-dimensional.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOur hojicha is made from spring harvest Sencha, charcoal-roasted in Uji, Kyoto at 600 metres elevation.\u003c\/strong\u003e Spring Sencha leaves carry more natural sweetness and complexity than bancha, and that difference carries through the roasting process. The result is a smoother, more refined cup with layers of caramel and toasted grain that bancha-based hojicha simply can't match. We tried dozens of hojicha sources before landing on this one, and the spring Sencha base is the reason we stopped looking.\u003c\/p\u003e\n\n\u003ch2\u003eLoose Leaf or Powder? Choosing Your Hojicha\u003c\/h2\u003e\n\n\u003cp\u003eBoth formats start from the same high-quality roasted Sencha. The difference is how you want to enjoy it.\u003c\/p\u003e\n\n\u003cp\u003eOur \u003ca href=\"https:\/\/www.genuinetea.ca\/products\/organic-hojicha-loose-leaf-green-tea\"\u003eorganic hojicha loose leaf\u003c\/a\u003e is the traditional choice. Steep it in hot water for a clean, aromatic cup that you can re-steep two or three times, with each infusion revealing slightly different flavour notes. It's perfect for quiet afternoons or after dinner.\u003c\/p\u003e\n\n\u003cp\u003eOur \u003ca href=\"https:\/\/www.genuinetea.ca\/products\/hojicha-microground\"\u003ehojicha microground powder\u003c\/a\u003e is stone-milled into a fine powder that dissolves directly into water or milk. \u003cstrong\u003eThis makes it the easiest way to make a hojicha latte at home, and it works beautifully in baking and smoothies too.\u003c\/strong\u003e Because you consume the whole leaf rather than steeping and discarding, the flavour is richer and more full-bodied.\u003c\/p\u003e\n\n\u003ch2\u003eHojicha FAQ\u003c\/h2\u003e\n\n\u003ch3\u003eDoes hojicha have caffeine?\u003c\/h3\u003e\n\n\u003cp\u003eYes, but very little. A typical cup of hojicha contains roughly 7 to 20 mg of caffeine, compared to 95 to 200 mg in a cup of coffee. The high-temperature roasting process burns off most of the caffeine, which is why hojicha is a popular evening tea in Japan and a good option for anyone sensitive to caffeine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat does hojicha taste like?\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eHojicha has a warm, nutty, lightly sweet flavour often compared to toasted grain or a very mild coffee.\u003c\/strong\u003e There's no grassiness or bitterness. Think of it as the most approachable Japanese tea you'll ever try.\u003c\/p\u003e\n\n\u003ch3\u003eIs hojicha good for you?\u003c\/h3\u003e\n\n\u003cp\u003eHojicha is a green tea, so it contains antioxidants and L-theanine, an amino acid associated with calm focus. Research suggests that the roasting process reduces catechin levels compared to unroasted green teas, but hojicha may still help support overall wellness as part of a balanced diet. Tea is not medicine, so please consult a healthcare provider for specific health concerns.\u003c\/p\u003e\n\n\u003ch3\u003eHow do you make a hojicha latte?\u003c\/h3\u003e\n\n\u003cp\u003eAdd one teaspoon of \u003ca href=\"https:\/\/www.genuinetea.ca\/products\/hojicha-microground\"\u003ehojicha powder\u003c\/a\u003e to a small amount of hot water and whisk until smooth. Top with steamed milk of your choice and sweeten if you like. The whole process takes under two minutes.\u003c\/p\u003e","published_at":"2023-05-15T04:37:49-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"hojicha"}],"published_scope":"global","image":{"created_at":"2024-09-15T23:51:06-04:00","alt":"Hojicha Tea - Genuine Tea","width":1200,"height":1200,"src":"\/\/www.genuinetea.ca\/cdn\/shop\/collections\/hojicha-tea-435717.png?v=1726458666"}},{"id":484952408292,"handle":"japan","updated_at":"2026-06-27T07:01:08-04:00","published_at":"2026-04-30T10:41:00-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"Japan","body_html":"","image":{"created_at":"2026-05-01T07:08:12-04:00","alt":"Japan - Genuine Tea","width":1200,"height":1200,"src":"\/\/www.genuinetea.ca\/cdn\/shop\/collections\/japan-7900455.png?v=1777633693"}},{"id":416549634276,"handle":"microground-tea-latte","title":"Microground Tea Latte Powders","updated_at":"2026-06-27T07:01:08-04:00","body_html":"\u003cp data-start=\"68\" data-end=\"560\"\u003e\u003cstrong data-start=\"68\" data-end=\"213\"\u003eMicroground tea latte powders are made to Japanese artisanal specifications— a new and improved way to craft café-quality tea lattes at home.\u003c\/strong\u003e\u003cbr data-start=\"251\" data-end=\"254\"\u003eWe mill whole, ethically-sourced tea leaves into an \u003cstrong data-start=\"308\" data-end=\"384\"\u003eultra-fine powder that dissolves in hot water or steamed milk in seconds\u003c\/strong\u003e, delivering the tea’s full antioxidant profile, rich flavour and a robust, creamy mouth-feel that’s ready for your beautiful latte art. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"592\"\u003e\u003cstrong data-start=\"568\" data-end=\"590\"\u003eWhy you’ll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"595\" data-end=\"845\"\u003e\n\u003cli data-start=\"595\" data-end=\"654\"\u003e\n\u003cp data-start=\"597\" data-end=\"654\"\u003e100 % ethically sourced \u0026amp; third-party tested for purity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"657\" data-end=\"698\"\u003e\n\u003cp data-start=\"659\" data-end=\"698\"\u003eHigh antioxidant content in every sip\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"701\" data-end=\"771\"\u003e\n\u003cp data-start=\"703\" data-end=\"771\"\u003eFree Canadian shipping on orders $50+ \u0026amp; 30-day Happiness Guarantee\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"774\" data-end=\"840\"\u003e\n\u003cp data-start=\"776\" data-end=\"840\"\u003eVersatile: whisk into lattes, smoothies, iced drinks or baking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"848\" data-end=\"1026\"\u003eFrom earthy \u003cstrong data-start=\"860\" data-end=\"871\"\u003eHojicha\u003c\/strong\u003e to vibrant \u003cstrong data-start=\"883\" data-end=\"907\"\u003eButterfly Pea Flower\u003c\/strong\u003e, each blend is crafted to Japanese milling standards in our Toronto facility and packaged fresh for maximum flavour.\u003c\/p\u003e\n\u003cp data-start=\"1034\" data-end=\"1202\"\u003eWant pro tips? Explore our \u003ca href=\"https:\/\/www.genuinetea.ca\/blogs\/blog\/brewing-microground-tea-guide?\" title=\"The Ultimate Brewing Guide for Microground Tea\"\u003e\u003cstrong data-start=\"1061\" data-end=\"1139\"\u003emicroground tea brewing guide\u003c\/strong\u003e\u003c\/a\u003e for whisking ratios, latte-art hacks and recipe inspiration.\u003c\/p\u003e\n\u003cp data-start=\"1210\" data-end=\"1241\"\u003e\u003cem data-start=\"1210\" data-end=\"1241\"\u003eSlow down. Unplug. Drink tea.\u003c\/em\u003e\u003c\/p\u003e","published_at":"2023-08-07T00:19:43-04:00","sort_order":"manual","template_suffix":"microground-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Microground"}],"published_scope":"global","image":{"created_at":"2024-09-15T23:51:22-04:00","alt":"Vibrant microground tea lattes powders in a flat lay","width":1200,"height":1200,"src":"\/\/www.genuinetea.ca\/cdn\/shop\/collections\/microground-tea-735480.jpg?v=1753760305"}},{"id":466068832484,"handle":"new-collection","title":"New products","updated_at":"2026-06-27T07:01:08-04:00","body_html":null,"published_at":"2025-09-08T12:55:40-04:00","sort_order":"created-desc","template_suffix":null,"disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":415470026980,"handle":"all","title":"Products","updated_at":"2026-06-27T07:01:08-04:00","body_html":"\u003cp\u003eExplore everything Genuine Tea has to offer, from premium loose-leaf teas and convenient tea bags to matcha and wellness blends. With favorites like Kato Matcha Summer Harvest and organic elderberry hibiscus, you’re sure to find the perfect tea to suit your taste. Elevate your tea experience with our full range of offerings.\u003c\/p\u003e","published_at":"2023-04-01T07:45:31-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"% off)"}],"published_scope":"web"}]
Hojicha-what? Hoji-cha! Matcha's lesser known rebel brother - available in teahouses across Japan - has finally made its way to North America! A delicious, stone-milled roasted green tea. Most Hojicha and Hojicha powders are made from lower grade Bancha tea - ours is made from a roasted spring harvest Sencha. The roasting process imparts a beautiful nuttiness much like a lightly roasted coffee with zero bitterness.
Brew better, leaving nothing behind. Our pyramid bags are made entirely from plant-based materials. Unlike conventional tea bags that contain up to 25% plastic, ours break down in commercial compost in under 90 days and never leach microplastics into your cup.
Zero Plastics
Made from non-GMO corn-based PLA
Compostable
Breaks down in under 90 days
Safe Brewing
No harmful microplastics
Whole Leaf Quality
Pyramid shape for best flavour
Whole Leaf Tea
PREMIUM WHOLE LEAF QUALITY
Whole leaf, whole flavour. Our loose leaf teas allow leaves to fully unfurl and release their complex notes. Hand-blended and packed in Ontario, we never use artificial flavourings or additives—just exceptional whole-leaf teas sourced directly from farmers.
Region: Kyoto, Japan
