[{"id":415804850404,"handle":"all-products","title":"All Products","updated_at":"2025-09-29T07:00:56-04:00","body_html":"\u003cp\u003eExplore everything Genuine Tea has to offer, from premium loose-leaf teas and convenient tea bags to matcha and wellness blends. With favorites like Kato Matcha Summer Harvest and organic elderberry hibiscus, you’re sure to find the perfect tea to suit your taste. Elevate your tea experience with our full range of offerings.\u003c\/p\u003e","published_at":"2023-05-12T10:12:10-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":".01"},{"column":"type","relation":"not_equals","condition":"Gift Card"}],"published_scope":"global","image":{"created_at":"2024-09-15T23:50:17-04:00","alt":"All Products - Genuine Tea","width":1200,"height":1200,"src":"\/\/www.genuinetea.ca\/cdn\/shop\/collections\/all-products-269402.jpg?v=1726458617"}},{"id":466068865252,"handle":"best-selling-collection","title":"Best selling products","updated_at":"2025-09-29T07:00:56-04:00","body_html":null,"published_at":"2025-09-08T12:55:40-04:00","sort_order":"best-selling","template_suffix":null,"disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":416604487908,"handle":"focus-tea","title":"Focus Tea","updated_at":"2025-09-29T07:00:56-04:00","body_html":"\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eElevate your daily routine with our selection of teas, crafted for mental clarity and productivity. Each blend offers natural cognitive benefits, perfect for demanding days and study sessions. With a variety of flavours, these teas provide a steady energy boost and enhance focus, optimising your performance and wellbeing.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2023-08-17T01:54:50-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"focus"}],"published_scope":"global"},{"id":415721750756,"handle":"gift-ideas-for-mom","updated_at":"2025-09-29T07:00:56-04:00","published_at":"2023-05-01T21:39:35-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Gift Ideas for Mom","body_html":"Here are a few of our top selling teas and accessories that your mom is sure to love ❤️"},{"id":416550944996,"handle":"kato-matcha-green-tea","title":"Matcha | Ceremonial \u0026 Culinary Matcha Powder – Genuine Tea","updated_at":"2025-09-29T07:00:56-04:00","body_html":"\u003cstyle\u003e\n .accordion-content {\n max-height: 0;\n overflow: hidden;\n transition: max-height 0.3s ease-out;\n visibility: hidden;\n }\n .accordion-content.active {\n max-height: 500px; \/* Adjust if your content is very long *\/\n visibility: visible;\n transition: max-height 0.5s ease-in;\n }\n .accordion-header {\n cursor: pointer;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"max-w-4xl mx-auto py-8 px-4\"\u003e\n \u003cdiv class=\"mb-8\"\u003e\n \u003cp\u003eDiscover the essence of Uji, Japan in every sip of Katō Matcha – a collection of ceremonial-grade green teas that unite tradition and vibrancy. The Katō family has perfected the art of matcha for generations (they even play Mozart to the tea leaves as they grow, infusing each harvest with harmony!). As a result, this matcha yields a smooth, energizing brew with a rich umami sweetness and vivid jade hue. \u003cbr\u003e\u003cbr\u003eWhether you’re savouring the first flush of spring or the robust character of a summer harvest, you’ll experience unparalleled freshness and quality. We’ve included helpful brewing tips and each tin contains stone-ground tea packed with antioxidants and mindful energy – no jitters, just calm focus. All our Katō Matcha teas are 100% natural and sourced from revered Japanese tea estates, reflecting our commitment to purity and excellence. \u003cbr\u003e\u003cbr\u003e\u003cem\u003eEnhance your matcha ritual:\u003c\/em\u003e explore our Matcha Accessories – from traditional whisks to artisanal bowls – to brew the perfect cup. Each product in this collection is a gateway to Japan’s tea heritage. Enjoy your journey through the world of matcha, one cup at a time.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"bg-white rounded-2xl overflow-hidden mt-8\"\u003e\n \u003cdiv class=\"px-6 py-8 md:px-12\"\u003e\n \u003ch2 class=\"text-3xl font-extrabold text-center text-gray-900 mb-8\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n \n \u003cdiv id=\"faq-accordion\" class=\"divide-y divide-gray-200\"\u003e\n\n \u003cdiv class=\"accordion-item py-4\"\u003e\n \u003cdiv class=\"accordion-header flex justify-between items-center py-4 px-6 md:px-8\"\u003e\n \u003cspan class=\"text-lg font-semibold text-gray-800\"\u003eWhat is the difference between Katō Matcha Summer Harvest and Spring Harvest?\u003c\/span\u003e\n \u003csvg class=\"w-3 !h-3 !w-3 text-gray-500 transform transition-transform duration-300\" style=\"width: 12px; height: 12px;\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\n \u003cpath stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 9l-7 7-7-7\"\u003e\u003c\/path\u003e\n \u003c\/svg\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"accordion-content px-6 md:px-8 text-gray-600\"\u003e\n \u003cp class=\"pt-4 text-sm\"\u003eKatō Matcha Spring Harvest is known for its vibrant green color and rich, umami flavor, ideal for traditional ceremonial preparation. The Summer Harvest has a slightly bolder, more robust flavor profile, making it excellent for lattes, smoothies, and other culinary uses.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"accordion-item py-4\"\u003e\n \u003cdiv class=\"accordion-header flex justify-between items-center py-4 px-6 md:px-8\"\u003e\n \u003cspan class=\"text-lg font-semibold text-gray-800\"\u003eWhat makes Katō Matcha \"happy Matcha\"?\u003c\/span\u003e\n \u003csvg class=\"w-3 !h-3 !w-3 text-gray-500 transform transition-transform duration-300\" style=\"width: 12px; height: 12px;\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\n \u003cpath stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 9l-7 7-7-7\"\u003e\u003c\/path\u003e\n \u003c\/svg\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"accordion-content px-6 md:px-8 text-gray-600\"\u003e\n \u003cp class=\"pt-4 text-sm\"\u003eThe Katō Family has a generations-old secret: they play Mozart to the tea leaves before harvest. This unique practice, along with their traditional cultivation methods, is what gives our matcha its distinctively vibrant and \"happy\" character.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"accordion-item py-4\"\u003e\n \u003cdiv class=\"accordion-header flex justify-between items-center py-4 px-6 md:px-8\"\u003e\n \u003cspan class=\"text-lg font-semibold text-gray-800\"\u003eHow do I prepare ceremonial-grade matcha at home?\u003c\/span\u003e\n \u003csvg class=\"w-3 !h-3 !w-3 text-gray-500 transform transition-transform duration-300\" style=\"width: 12px; height: 12px;\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\n \u003cpath stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 9l-7 7-7-7\"\u003e\u003c\/path\u003e\n \u003c\/svg\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"accordion-content px-6 md:px-8 text-gray-600\"\u003e\n \u003cp class=\"pt-4 text-sm\"\u003eTo prepare ceremonial-grade matcha, sift 1-2 teaspoons of Katō Matcha into a bowl. Add 2-3 ounces of hot water (not boiling, around 175°F or 80°C) and whisk vigorously in a 'W' or 'M' shape until a smooth, frothy layer forms on top. Enjoy immediately.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"accordion-item py-4\"\u003e\n \u003cdiv class=\"accordion-header flex justify-between items-center py-4 px-6 md:px-8\"\u003e\n \u003cspan class=\"text-lg font-semibold text-gray-800\"\u003eIs Katō Matcha organic?\u003c\/span\u003e\n \u003csvg class=\"w-3 !h-3 !w-3 text-gray-500 transform transition-transform duration-300\" style=\"width: 12px; height: 12px;\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\n \u003cpath stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 9l-7 7-7-7\"\u003e\u003c\/path\u003e\n \u003c\/svg\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"accordion-content px-6 md:px-8 text-gray-600\"\u003e\n \u003cp class=\"pt-4 text-sm\"\u003eYes, our Katō Organic Matcha Powder is certified organic, ensuring it is grown without the use of synthetic pesticides or fertilizers. We also offer non-organic varieties that are cultivated using traditional Japanese methods.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"accordion-item py-4\"\u003e\n \u003cdiv class=\"accordion-header flex justify-between items-center py-4 px-6 md:px-8\"\u003e\n \u003cspan class=\"text-lg font-semibold text-gray-800\"\u003eHow should I store my Katō Matcha to keep it fresh?\u003c\/span\u003e\n \u003csvg class=\"w-3 !h-3 !w-3 text-gray-500 transform transition-transform duration-300\" style=\"width: 12px; height: 12px;\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\n \u003cpath stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 9l-7 7-7-7\"\u003e\u003c\/path\u003e\n \u003c\/svg\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"accordion-content px-6 md:px-8 text-gray-600\"\u003e\n \u003cp class=\"pt-4 text-sm\"\u003eTo maintain freshness, store your Katō Matcha in an airtight container in a cool, dark place, away from direct sunlight and moisture. For best results, we recommend refrigerating it after opening.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"FAQPage\",\n \"mainEntity\": [\n {\n \"@type\": \"Question\",\n \"name\": \"What is the difference between Katō Matcha Summer Harvest and Spring Harvest?\",\n \"acceptedAnswer\": {\n \"@type\": \"Answer\",\n \"text\": \"Katō Matcha Spring Harvest is known for its vibrant green color and rich, umami flavor, ideal for traditional ceremonial preparation. The Summer Harvest has a slightly bolder, more robust flavor profile, making it excellent for lattes, smoothies, and other culinary uses.\"\n }\n },\n {\n \"@type\": \"Question\",\n \"name\": \"What makes Katō Matcha \\\"happy Matcha\\\"?\",\n \"acceptedAnswer\": {\n \"@type\": \"Answer\",\n \"text\": \"The Katō Family has a generations-old secret: they play Mozart to the tea leaves before harvest. This unique practice, along with their traditional cultivation methods, is what gives our matcha its distinctively vibrant and \\\"happy\\\" character.\"\n }\n },\n {\n \"@type\": \"Question\",\n \"name\": \"How do I prepare ceremonial-grade matcha at home?\",\n \"acceptedAnswer\": {\n \"@type\": \"Answer\",\n \"text\": \"To prepare ceremonial-grade matcha, sift 1-2 teaspoons of Katō Matcha into a bowl. Add 2-3 ounces of hot water (not boiling, around 175°F or 80°C) and whisk vigorously in a 'W' or 'M' shape until a smooth, frothy layer forms on top. Enjoy immediately.\"\n }\n },\n {\n \"@type\": \"Question\",\n \"name\": \"Is Katō Matcha organic?\",\n \"acceptedAnswer\": {\n \"@type\": \"Answer\",\n \"text\": \"Yes, our Katō Organic Matcha Powder is certified organic, ensuring it is grown without the use of synthetic pesticides or fertilizers. We also offer non-organic varieties that are cultivated using traditional Japanese methods.\"\n }\n },\n {\n \"@type\": \"Question\",\n \"name\": \"How should I store my Katō Matcha to keep it fresh?\",\n \"acceptedAnswer\": {\n \"@type\": \"Answer\",\n \"text\": \"To maintain freshness, store your Katō Matcha in an airtight container in a cool, dark place, away from direct sunlight and moisture. For best results, we recommend refrigerating it after opening.\"\n }\n }\n ]\n}\n\u003c\/script\u003e\n\n\u003cscript\u003e\n document.addEventListener('DOMContentLoaded', () =\u003e {\n const accordionHeaders = document.querySelectorAll('.accordion-header');\n\n accordionHeaders.forEach(header =\u003e {\n header.addEventListener('click', () =\u003e {\n const content = header.nextElementSibling;\n const icon = header.querySelector('svg');\n\n \/\/ Toggle the clicked item\n if (content.classList.contains('active')) {\n content.classList.remove('active');\n icon.classList.remove('rotate-180');\n } else {\n \/\/ Close all other items before opening the new one\n document.querySelectorAll('.accordion-content.active').forEach(item =\u003e {\n item.classList.remove('active');\n item.previousElementSibling.querySelector('svg').classList.remove('rotate-180');\n });\n content.classList.add('active');\n icon.classList.add('rotate-180');\n }\n });\n });\n });\n\u003c\/script\u003e","published_at":"2023-08-07T03:43:35-04:00","sort_order":"manual","template_suffix":"matcha-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Matcha"}],"published_scope":"global","image":{"created_at":"2024-09-15T23:50:15-04:00","alt":"matcha green tea powder image of Genuine Tea's Kato Matcha green tea powder summer harvest on a green background.","width":960,"height":1200,"src":"\/\/www.genuinetea.ca\/cdn\/shop\/collections\/all-matcha-683031.jpg?v=1750779824"}},{"id":416549634276,"handle":"microground-tea-latte","title":"Microground Tea Latte Powders","updated_at":"2025-09-29T07:00:56-04:00","body_html":"\u003cp data-start=\"68\" data-end=\"560\"\u003e\u003cstrong data-start=\"68\" data-end=\"213\"\u003eMicroground tea latte powders are made to Japanese artisanal specifications— a new and improved way to craft café-quality tea lattes at home.\u003c\/strong\u003e\u003cbr data-start=\"251\" data-end=\"254\"\u003eWe mill whole, ethically-sourced tea leaves into an \u003cstrong data-start=\"308\" data-end=\"384\"\u003eultra-fine powder that dissolves in hot water or steamed milk in seconds\u003c\/strong\u003e, delivering the tea’s full antioxidant profile, rich flavour and a robust, creamy mouth-feel that’s ready for your beautiful latte art. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"592\"\u003e\u003cstrong data-start=\"568\" data-end=\"590\"\u003eWhy you’ll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"595\" data-end=\"845\"\u003e\n\u003cli data-start=\"595\" data-end=\"654\"\u003e\n\u003cp data-start=\"597\" data-end=\"654\"\u003e100 % ethically sourced \u0026amp; third-party tested for purity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"657\" data-end=\"698\"\u003e\n\u003cp data-start=\"659\" data-end=\"698\"\u003eHigh antioxidant content in every sip\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"701\" data-end=\"771\"\u003e\n\u003cp data-start=\"703\" data-end=\"771\"\u003eFree Canadian shipping on orders $50+ \u0026amp; 30-day Happiness Guarantee\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"774\" data-end=\"840\"\u003e\n\u003cp data-start=\"776\" data-end=\"840\"\u003eVersatile: whisk into lattes, smoothies, iced drinks or baking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"848\" data-end=\"1026\"\u003eFrom earthy \u003cstrong data-start=\"860\" data-end=\"871\"\u003eHojicha\u003c\/strong\u003e to vibrant \u003cstrong data-start=\"883\" data-end=\"907\"\u003eButterfly Pea Flower\u003c\/strong\u003e, each blend is crafted to Japanese milling standards in our Toronto facility and packaged fresh for maximum flavour.\u003c\/p\u003e\n\u003cp data-start=\"1034\" data-end=\"1202\"\u003eWant pro tips? Explore our \u003ca href=\"https:\/\/www.genuinetea.ca\/blogs\/blog\/brewing-microground-tea-guide?\" title=\"The Ultimate Brewing Guide for Microground Tea\"\u003e\u003cstrong data-start=\"1061\" data-end=\"1139\"\u003emicroground tea brewing guide\u003c\/strong\u003e\u003c\/a\u003e for whisking ratios, latte-art hacks and recipe inspiration.\u003c\/p\u003e\n\u003cp data-start=\"1210\" data-end=\"1241\"\u003e\u003cem data-start=\"1210\" data-end=\"1241\"\u003eSlow down. Unplug. Drink tea.\u003c\/em\u003e\u003c\/p\u003e","published_at":"2023-08-07T00:19:43-04:00","sort_order":"manual","template_suffix":"microground-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Microground"}],"published_scope":"global","image":{"created_at":"2024-09-15T23:51:22-04:00","alt":"Vibrant microground tea lattes powders in a flat lay","width":1200,"height":1200,"src":"\/\/www.genuinetea.ca\/cdn\/shop\/collections\/microground-tea-735480.jpg?v=1753760305"}},{"id":466068832484,"handle":"new-collection","title":"New products","updated_at":"2025-09-29T07:00:56-04:00","body_html":null,"published_at":"2025-09-08T12:55:40-04:00","sort_order":"created-desc","template_suffix":null,"disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":415470026980,"handle":"all","title":"Products","updated_at":"2025-09-29T07:00:56-04:00","body_html":"\u003cp\u003eExplore everything Genuine Tea has to offer, from premium loose-leaf teas and convenient tea bags to matcha and wellness blends. With favorites like Kato Matcha Summer Harvest and organic elderberry hibiscus, you’re sure to find the perfect tea to suit your taste. Elevate your tea experience with our full range of offerings.\u003c\/p\u003e","published_at":"2023-04-01T07:45:31-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"% off)"}],"published_scope":"web"}]
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Highest Grade Harvest: Spring harvest matcha is celebrated as the highest quality. Young, shade-grown leaves picked at first flush create a smooth, almost creamy texture with very little bitterness (Spring harvest matcha quality research).
Certified Organic & Pure: Crafted from organically grown tea bushes in Uji, this matcha is free of pesticides and additives. The leaves are carefully steamed, dried, and stone-ground by hand.
Focus & Metabolic Support: This spring matcha is abundant in catechins and L-theanine, compounds that promote calm focus and a healthy body (Green tea catechins health benefits study).
Luxurious Everyday Ritual: Enjoy as a traditional hot tea or whisk it cold for iced matcha – the vibrant emerald hue and gentle aroma reflect its superior quality.
Experience the pinnacle of matcha quality with Katō Matcha Organic Spring Harvest. This first flush ceremonial matcha is harvested in spring – the prime season – yielding a velvety smooth, vibrant-green infusion with delicate sweetness and minimal astringency. Grown organically on the Katō family estate and stone-milled in Japan, it offers a pure and elevating tea experience. In each sip, discover Genuine Tea’s commitment to wellness, education, and ethical sourcing: a matcha that not only tastes exceptional but also nourishes the mind and body with its rich nutrient profile.
Improves focus, sustained energy without caffeine crash. ₂
Aids metabolism and weight loss. ₃
Improves heart health and reduces risk of cardiovascular diseases. ₄
Natural mood booster, reduces stress, and prevents anxiety. ₅
Ingredients
Organic stone milled Japanese green tea
Not Just A Regular Drink
Grown under the summer sun and shaded before harvest, this ceremonial-grade matcha has a rich, deep flavour. Its unique, robust taste is earthy and bold with a hint of mature umami, ideal for an energizing daily cup.
Ceremonial grade
Plant-based, keto friendly.
No added sugar or flavourings.
30 Day Happiness Guarantee
We're so confident in the quality of our matcha that we offer a 30-day happiness guarantee. Love it, or we'll make it right—no questions asked. Your satisfaction is our promise.
Read our return & refund policy.
What's the difference between your matcha?
Can you spot the difference?
Think all matcha is the same? Check out some of the key differences between our single origin Matcha vs. Culinary grade Matcha and see if you can spot the difference.
So all of your matcha is ceremonial grade?
All of our matcha is ceremonial grade and fit for your tea ceremony. It's shade grown for up to 30 days maximizing the chlorophyll and antioxidant content, carefully steamed & dried and then stone ground by hand for maximum flavour. Not to mention it's sourced from 1 single place -- Uji, Kyoto (the birthplace of Matcha)
So which one should I buy?
Our Summer matcha is tailored for matcha lattes & healthy desserts. Spring matcha contains maximum nutrients & the purest taste for an authentic matcha experience. Certified Organic Spring Harvest goes through extra certification for those who value purity and sustainability in every sip. Happiness Guaranteed!